Marketers are turning to syndication’s daily original content, to deliver immersive multi-platform promotions. On these pages we feature recent examples which demonstrate the loyal, emotional relationship viewers have with our hosts. We've also included pdf summaries and video highlights as well as links to show websites and member contact information.
Syndication's hosts are more influential than average TV personalities, according to independent E-Score research updated for 2008.
There are 20 syndicated hosts with over a 120 index.
Details of the SNTA report on "Emotional Engagement" include viewer responses for syndication's first-run programs and off-network hits across engagement measures like "familiarity", "trustworthy", "identify with", "intriguing" and "style".
Click here to view the entire emotional engagement presentation.
Syndication’s Stars: America’s Favorites
Harris Interactive’s latest survey shows that syndication’s stars are among America’s favorite television personalities. They scored high marks across a variety of age and gender targets, including:
Adults ranked Ellen and Oprah highest among all TV personalities
Women named five syndicated stars to their list of favorites, including Ellen, Oprah, Ray Romano, Dr. Phil and Rachael Ray
Young adults (echo-boomers, ages 18-30) count four of syndication’s stars among their top 10 favorites, including Ellen, Oprah, Ray Romano and Kiefer Sutherland
