Disney-ABC Domestic Television
Who Wants to Be a Millionaire? and Glade






Glade sponsored Family Week on Who Wants to Be a Millionaire? in November '08, where families answered questions as a team. On-air, Meredith Vieira introduced Glade's involvement and presented Glade gift baskets to each show's contestants. Viewers were invited to participate in the "Glade Scentsational Sweepstakes" which offered a chance to win $1,000 and Glade gift baskets. Daily on-air promos drove viewers to register for the sweepstakes on www.milllionairetv.com and there were 67,000 viewer entries. The site featured Glade scented candles as holiday gift ideas and drove visitors to Glade.com.




TODAY: 02.05.12
2012 BROADCAST CALENDAR

The 2012 Broadcast
Calendar is Here!

The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.

Download the desktop wallpaper in the resolution of your choice:
Standard
1280x768 (low)
1280x1024 (high)
Widescreen
1440x900 (low)
1680x1050 (high)

Download the broadcast calendar in a printer-friendly format:
Printable calendar (Adobe PDF)
SYNDICATION'S OPERATIONAL EASE
Feature
SHORT POD ADVANTAGE
Syndication's Short Pod Advantage

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

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