Using on-air testimonial segments, Tyra teamed up with Nivea to promote the new "Good-bye Cellulite" cream. Viewers had the chance to follow the participant's stories, sign up for a Hollywood celebrity makeover and enter to win a Nivea starter kit on a co-branded Tyra micro-site.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
