For "The Curves Challenge," The Tyra Banks Show gave five women five weeks and their own Curves trainers to lose weight and reach their fitness goals. Thousands entered on Tyrashow.com for a chance to become one of five finalists competing for the grand prize trip for two. Each woman’s weight loss progress was tracked on the co-branded microsite, and they shared their stories via the “Curves Challenge Blog.” The competition culminated in the “Curves Spectacular” reveal show, where the finalists and their trainers discussed their results, the grand prize winner was announced and the studio audience took home Curves gift bags. As a result of Tyra’s on-air mentions, online traffic spiked by 204%.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
