For the "Malibu on the Move" promotion, The Tyra Banks Show teamed up with Chevrolet for a traveling talk show. For an entire episode, Tyra picked up and met with guests while driving around New York City in a Chevy Malibu. The integration generated awareness for "Autism Speaks," a charity supported by/aligned with GM and encouraged trial of the Malibu. On the co-branded microsite, viewers nominated three deserving women who tirelessly work for others. All three nominees shared their lives' struggles and their community service, and were each awarded a Chevy Malibu.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
