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TMZ helped launch Sony Internet TV with Google TV, a product that integrates TV viewing with the full internet experience. During the fall of 2010, Sony partnered with celebrity news leader TMZ to leverage its unique success across both television and internet platforms. The TMZ 360° multiplatform experience simplified the product's message by demonstrating its practical use and introduced internet TV to a mainstream audience. During regular TMZ newsroom segments, Harvey Levin demonstrated how easy it is to use the product by incorporating it into searches for TMZ pitch meeting information. Online, an in-depth tutorial is featured within the TMZ.com content scroll and the product is discussed during TMZ's Live daily webcast. Check out the video and summary pdf below for detail on the impressive results.
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