The Colonel from KFC was "caught" by the TMZ cameras for a street interview in Los Angeles. The integration, which appears to be a segment on the show, promoted KFC's "Five Meals. Five Bucks. Everyday." by having The Colonel deliver free meals to the TMZ newsroom. The TV integration was complemented online by a homepage takeover with banners and skyscrapers. Independent comScore research confirmed that over 1 million more TMZ users visited a KFC the week following the integration..
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.