Walgreens teamed up with Extra to drive awareness of their commitment to wellness, with a 10-part Lifechangers partnership covering key health topics throughout the year. Installments on staying healthy during flu season featured information on immunization services and pharmacist expertise, while Walgreens' free blood pressure screenings were promoted in support of American Heart Month, and a technology segment demonstrated a branded prescription refill app. Hosts drove viewers to extratv.com for more information where a co-branded microsite included tips from experts. On integration days, the Walgreens Lifechangers display ads took-over the entire Extra homepage.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
