L’Oréal Paris partnered with Extra to increase sales, drive brand engagement, and offer viewers the chance to "Create your own Red Carpet moment" by enrolling "members" in the "L’Oréal Paris Academy". Extra created 5 custom "How to get the look" segments timed with major awards shows and festivals. L’Oréal Paris makeup artists recreated red carpet styles on "Academy members" using prominently displayed L’Oréal Paris products. Viewers were driven to extratv.com at end of every segment where they were met with branded homepage takeovers and a custom co-branded microsite with expert tips from InStyle editors, sweepstakes, banners, and links to purchase products. The campaign was also executed in the pages of InStyle magazine.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
Download the desktop wallpaper in the resolution of your choice:
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
