L’Oréal Paris and Extra continue their multi-year red carpet partnership with coverage at four major award shows, including the Academy Awards, Golden Globes, Grammy’s and Screen Actors Guild Awards. The “L’Oréal Red Carpet Lounge” at the Golden Globes featured a makeup artist providing celebrity touch-ups backstage, while the “L’Oréal Red Carpet Cam” ranked the best-dressed celebrities of the evening. Host Mario Lopez drove viewers to ExtraTV.com, where they could view additional coverage in the “Raw Footage” section and enter to win a L’Oréal gift basket.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
