For the launch of the new CT Hybrid, Lexus partnered with Extra to generate buzz for the vehicle, and create excitement for its unique 3D Earth Day event in Los Angeles. On air, Extra's Mario Lopez, along with Lexus spokesperson Hill Harper, highlighted the hip features of the fuel efficient luxury vehicle and promoted the biggest Extra Friends giveaway ever; the chance for a loyal fan to win their own Lexus CT Hybrid. They also gave viewers a sneak peek at the Lexus 3D "drive-by theater" on Hollywood Blvd. happening on Earth Day. The Extra multi-platform integration ran over a 3 week period and the winner was announced on-air from the more than 25,000 viewers who entered the Lexus CT Hybrid sweepstakes.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
Download the desktop wallpaper in the resolution of your choice:
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
