Chase Sapphire treated Extra viewers to VIP access at the Sundance Film Festival, including exclusive parties and celebrity interviews on the blue carpet, a prime example of the one-of-a-kind travel and dining experiences afforded to Chase Sapphire card members. Extra "Friends" were offered a chance to win a trip to the highly sought-after two-week event. Viewers were directed to Extratv.com to enter the sweepstakes and access original and extended content from Sundance.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.