Extra flew to Italy to help generate traffic for Bertolli's "Into the Heart of Italy" web series, highlighting the authenticity of Bertolli's new line of frozen meals. Correspondent Carlos Diaz interviewed celebrities Marisa Tomei, Rocco DiSpirito and Dan Cortese as they took a culinary adventure through the Italian countryside to learn about the ingredients, techniques and recipes that inspired Bertolli. Viewers were treated to exclusive behind the scenes footage and driven to a co-branded section of extratv.com, featuring videos, a special coupon offer and sweepstakes for a trip to Italy.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
