Host Ellen DeGeneres performed live commercials for the all-new 2008 Toyota Highlander Hybrid, highlighting its safety and comfort features in under thirty seconds. The live commercial and additional coverage were featured on EllenTV.com and YouTube.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.