Ore-Ida partnered with The Ellen DeGeneres Show and encouraged viewers to "shout out" for Sweet Potato Fries. Ellen gave her own personal "shout out" with the help of her "Sweet Potato Fry Dancers" and rewarded the audience with video cameras and sweet potato fries so they can record their own videos. Online visitors entered a sweepstakes for a video camera, received valuable coupons while asking them to upload their own "shout outs" through links to Ore-Ida's Facebook page. Ore-Ida's CMO credited the Ellen integration for the brand's record breaking sales the week the integration aired along with a 22% lift the following week.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.