Dancing makes Ellen happy. That's why Nivea teamed up with her to promote their Happy Sensation lotion and Touch of Happiness body wash. Members of the audience, home viewers and website visitors had the chance to appear on the show and performing their own "happiness dance" for a worthy cause. For each of Ellen's "Dollar Dancers" featured on the show, Nivea spread happiness and donated $5,000 to Big Brothers Big Sisters. Ellen's audiences left happy as well and received 5 year supplies of each product. The month of coverage included on-air branding during the dances, while Ellen drove viewers to a custom microsite view via show mentions and Twitter. The partnership resulted in over 13 million total media impressions, over 90,000 Nivea sample requests, superior click rates for online units, and raised $75,000 for Big Brothers Big Sisters.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
