Warner Bros. Domestic Television Distribution
The Ellen DeGeneres Show and Bertolli






The Ellen DeGeneres Show brought Bertolli's new Premium Pasta Sauce to life in a live on-air commercial. Accompanied by a comedic Italian voice, Ellen incorporated key marketing points while preparing the sauce in a microwave. The live studio audience received a "Bertolli Nights In" gift package, while 72,000 home viewers submitted entries for the online giveaway. Ellentv.com drove visitors to a customized microsite that gave them access to Ellen's Recipe page, links to the Bertolli brand site and other offers. The Bertolli site received over 13,000 click-throughs as a result.



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TODAY: 02.05.12
2012 BROADCAST CALENDAR

The 2012 Broadcast
Calendar is Here!

The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.

Download the desktop wallpaper in the resolution of your choice:
Standard
1280x768 (low)
1280x1024 (high)
Widescreen
1440x900 (low)
1680x1050 (high)

Download the broadcast calendar in a printer-friendly format:
Printable calendar (Adobe PDF)
SYNDICATION'S OPERATIONAL EASE
Feature
SHORT POD ADVANTAGE
Syndication's Short Pod Advantage

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

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