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| Walgreens partnered with The Bonnie Hunt Show to highlight their "Take Care Health Tour" program -- a state-of-the-art tour bus offering free non-invasive health checkups. Bonnie and celebrity guests visited the tour bus where a Walgreens spokesman demonstrated their screening services, including cholesterol, glucose and bone density testing. Studio audience members received $50 Walgreens gift cards and Bonnie drove viewers to a co-branded microsite where they could learn more about the Health Tour and enter a gift card sweepstakes. The site generated a click-through rate of over 22 percent and over 17,000 entries for the gift card sweepstakes. |
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