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Live partnered with Stanley Steemer to award a fantastic dream home to one deserving family. On-air highlights included seven weeks of promotional coverage with in-program segments showcasing Stanley Steemer's cleaning services and capabilities, billboards and sponsorship recognition. Kelly directed viewers to an online microsite that prominently featured the Dream Home Giveaway along with helpful cleaning tips and product videos. Over 10,000 viewers submitted letters for the chance to win a home of their own, and over 100,000 visitors to the website entered the Stanley Steemer Clean Home Sweepstakes.
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