Live partnered with Stanley Steemer to award a fantastic dream home to one deserving family. On-air highlights included seven weeks of promotional coverage with in-program segments showcasing Stanley Steemer's cleaning services and capabilities, billboards and sponsorship recognition. Kelly directed viewers to an online microsite that prominently featured the Dream Home Giveaway along with helpful cleaning tips and product videos. Over 10,000 viewers submitted letters for the chance to win a home of their own, and over 100,000 visitors to the website entered the Stanley Steemer Clean Home Sweepstakes.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.