LIVE! and Kmart honored moms at the "Mom's Dream Come True" special, broadcast from the beautiful, new Fontainebleau Hotel in Miami Beach. To celebrate Mother's Day, members from the all-mom audience were surprised with Kmart gift cards to help reward their hard work. Additionally, Kmart donated over $100,000 to the families of deserving Moms who were flown out to share their heartfelt stories on-air. A co-branded microsite included exclusive web video, direct links to gift ideas and a Kmart-branded digital album where viewers uploaded Mother's Day wishes, photos and videos. The week-long promotion resulted in large audience participation through album submissions and a pledge from Kmart to return for a third straight year in 2010.