LIVE! with Regis and Kelly and Kmart honored moms at the "Mom's Dream Come True" special, broadcast from the beautiful, new Fontainebleau Hotel in Miami Beach. To celebrate Mother's Day, members from the all-mom audience were surprised with Kmart gift cards to help reward their hard work. Additionally, Kmart donated over $100,000 to the families of deserving Moms who were flown out to share their heartfelt stories on-air. A co-branded microsite included exclusive web video, direct links to gift ideas and a Kmart-branded digital album where viewers uploaded Mother's Day wishes, photos and videos. The week-long promotion resulted in large audience participation through album submissions and a pledge from Kmart to return for a third straight year in 2010.