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Disney-ABC Domestic Television

LIVE! and Kelly and Dean Karnazes

Walgreens, Eucerin and General Motors partnered with LIVE! for "Ultra Marathon Man" Dean Karnazes's epic three-month fundraising run across America in support of Action for Healthy Kids fight to end childhood obesity. Marriott, Allegra and MapMyRUN also participated in the effort. Sponsorship support included on-air coverage, customized on-air segments, and a dedicated LIVE! microsite with exclusive video a wellness blog and a viewer sweepstakes. Social media was used to keep viewers engaged with Dean's journey and it promoted sponsor involvement as well. The event reached millions and raised nearly $180K for a great cause.

Video

View a summary of the partnership.
Visit the LIVE! with Kelly website.
Contact your Disney-ABC Domestic Television sales representative
Click here to return to the Multi-Platform page

TODAY: 05.18.12

2012 BROADCAST CALENDAR

The 2012 Broadcast
Calendar is Here!

The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.

	Download the desktop wallpaper in the resolution of your choice:
	Standard 1280x768 (low) 1280x1024 (high)
	Widescreen 1440x900 (low) 1680x1050 (high)
	Download the broadcast calendar in a printer-friendly format: Printable calendar (Adobe PDF)

SYNDICATION'S OPERATIONAL EASE

SHORT POD ADVANTAGE

Syndication's Short Pod Advantage

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.