Gerber supported their "Start Healthy Stay Healthy" nutrition products by partnering with LIVE! for their seventh annual "Beautiful Baby Search." On-air highlights included seven weeks of promotional coverage, a week of in-show segments featuring the finalists, host mentions and an on-set integration of Gerber products. Nearly 300,000 viewers submitted photos of their babies for a chance to appear on the cover of Parenting Early Years magazine, $125,000 towards college and other prizes provided by Gerber. A co-branded microsite featured an interactive photo gallery and other elements, and the program helped to launch the starthealthystayhealthy.com site, which received almost 35,000 visitors during the campaign.