Each week, Access Hollywood features Subway's "Fresh Buzz" segment. On-air content includes exclusive celebrity interviews, red carpet footage, new movie premieres and behind-the scenes extras. Online, the coverage continues with a custom branded microsite, highlighting the freshest entertainment news and gossip, celebrity pictures and more "access" to video.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.