Live With Regis and Kelly and Walgreens (Beautiful Baby)
Live with Regis and Kelly partnered with Walgreens for their annual “Beautiful Baby Search” to support their photo departments and baby products. In-program highlights included eight weeks of pre-promotional coverage, host discussions of Walgreens products and gift cards and video footage of the store and displays. Nearly 300,000 viewers submitted photos of their babies, for a chance at $125,000 towards college and other prizes sponsored by Walgreens. The website, which featured co-branded elements, generated over 5 million page views, while email blasts and ads on partner websites extended the reach of this integrated event.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
