LIVE! helped Volkswagen launch their brand new 2011 Jetta for the 2nd Annual "High Heel-a-Thon," sponsored by Zappos. The race benefitted The Heart Truth campaign for women's heart health education and research. The first place winner, along with one home viewer, received a Jetta and $10,000 cash, while second and third place winners received $5,000 and $2,500, respectively. The Jetta was featured prominently throughout the summer on LIVE! and at the race in September. The customized microsite included photos and video galleries, highlights of the 2011 Jetta and links to the Volkswagen and Zappos web sites.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
Download the desktop wallpaper in the resolution of your choice:
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
