LIVE! partnered with Dr. Scholl’s for the “High Heel-a-Thon,” a race benefiting the March of Dimes. Five Hundred participants sprinted in high-heels in New York’s Central Park for more than $30,000 in prize money. The integration featured a Dr. Scholl’s “Foot Rejuvenation Station,” prominent signage, logos and host mentions of the Dr. Scholl’s For Her brand. The customized microsite included behind-the-scenes videos, recaps and links to Dr. Scholl’s products.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
Download the desktop wallpaper in the resolution of your choice:
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
