Applebee's joined LIVE! during the first week of January 2010 to launch their Under 550 Calories Menu to kick off the new year. Each daily segment was "Served to you by Applebee's," with topics ranging from "a shopping list makeover" to "top diet mistakes." Studio audience members received $550 Applebee's gift cards during the show's trivia portion, while viewers were driven to a custom microsite with ads linking to Applebees.com and archived video content.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
