Uncle Ben’s teamed up with Rachael Ray for the fourth annual “Hey, Can You Cook?!” contest, a four-week integration. Contestants incorporated Uncle Ben’s “Ready Rice” into their recipes for the introductory Disney Cruise ship challenge and the “final showdown.” On-air, Uncle Ben’s received branded billboards, the product integration and additional mentions. Online, a co-branded microsite featured exclusive ad placement, photo and video galleries, recipe pages and a customized Uncle Ben’s “FoodFlipFlop” game. The online campaign is expected to deliver nearly 100 million impressions for Uncle Ben’s over its six-month duration.
The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.
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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
