CBS Television Distribution
The Doctors and Welch’s






The Doctors partnered with Welch’s for “A Healthier You.” Welch’s sponsored weekly segments featuring wellness advice and tips such as “speed up your metabolism,” “sleep better” and “jump start with breakfast.” The Welch’s logo is shown throughout the segments and product shots are used where appropriate. The Doctors created a customized co-branded microsite, featuring video banners, nutrition information and an archive of all integration segments.



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TODAY: 02.05.12
2012 BROADCAST CALENDAR

The 2012 Broadcast
Calendar is Here!

The 2012 broadcast calendar includes the dates of special events and all major holidays. Download the calendar as computer desktop wallpaper for quick reference or in a printer-friendly format.

Download the desktop wallpaper in the resolution of your choice:
Standard
1280x768 (low)
1280x1024 (high)
Widescreen
1440x900 (low)
1680x1050 (high)

Download the broadcast calendar in a printer-friendly format:
Printable calendar (Adobe PDF)
SYNDICATION'S OPERATIONAL EASE
Feature
SHORT POD ADVANTAGE
Syndication's Short Pod Advantage

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.