Excused and dating site Jazzed.com got together for a series of segments that help viewers meet someone fun and perhaps, find their love connection. Host Iliza Shlesinger promoted the website by directing viewers interested in dating Excused contestants or other singles to the jazzed.com/excused portion of the Jazzed website. Jazzed.com would get as many as 500 incremental registrants each time the segment aired.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.