Entertainment Tonight's style expert Lawrence Zarian has partnered with Kohl's to help viewers get celebrity looks for less. The on-going partnership, airing on Thursday nights, helps viewers find their own celebrity look in trendy new clothing, jewelry and accessories from Kohl's. Viewers are guided to ETonline, where clicking on the Kohl's button provides more interview content and additional information. The long-time partnership between Kohl's and ET, now in its fourth year, has seen positive lift among Kohl's key measures and items featured on the show often sell out.
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2010/11 SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.