Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both “trust” and "influence". As half of women now have DVR’s, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

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In today's economy people are focusing on the essentials, making lists and sticking to them. Reaching your consumer on Friday, before they make their shopping deicisions is even more imperative. Syndication dominates during this key shopping period with top rated shows across all key marketing targets, higher Friday ratings than network prime and higher reach than all network prime combined; all at half the cost.

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Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the latest SNTA member survey, Syndication's breaks are only 2:24 in length for national advertisers, with even shorter national exclusive breaks at 1:35 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 20 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.

It's not just big business;
it's your biggest business.

Unemployment is high and consumer confidence is the lowest its been in over two years. Now more than ever, marketers need to demonstrate value as shoppers wait for deals in December.

With the bulk of holiday shopping taking place in December, syndication's highly rated and efficient, first-run and off-network programming gives marketers a competitive advantage this holiday season. Syndication delivers shoppers at key retailers, including men, who intend to spend more and spend later during the holidays.

To learn more about syndication's December advantage over network, click here to view the entire presentation.