Syndication is a method of delivery of programming to local television stations nationwide. Like network programming, it can be first-run. Or it can be programming that has had a previous successful run on a network or elsewhere, airing at various dates and times on stations locally.
Just the opposite is true. In fact, Syndication is a huge national TV programming enterprise, bigger than any TV network. Syndication has more programs (136 weekly shows), more hours, more original programming and greater reach than any single TV network. Syndication broadcasts more hours of programming every week than the six major broadcast networks combined.
Yes! Syndication's potential reach is comparable to ABC, CBS and NBC combined.
For example,
Two and a Half Men in Syndication gets an average 3.2 C3 rating vs. the 5-network primetime average rating of 2.4. (Source: Nielsen March 2009 A18-49 Live +3 Commercial AA/GAA Ratings)
Syndicated programming airs on top stations, including network affiliates and independents.
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Syndicated TV means variety of programming:
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Syndication offers off-network series - beloved sitcoms like
Frasier,
Friends,
Everybody Loves Raymond, and dramas like
CSI Miami, and
House.
But Syndication also offers a broad variety of original programming, from top-rated daytime talk shows like
Oprah,
LIVE with Regis & Kelly,
Rachel Ray,
Ellen and
Maury, to prime access entertainment news shows like
Entertainment Tonight,
Extra,
Inside Edition and
Access Hollywood, to reality programs like
Judge Judy,
People's Court and popular game shows like
Jeopardy! and
Wheel of Fortune.
Syndication offers far more programming aimed at target groups than the networks.
Yes! There are over 155 hours of original programming in Syndication. Original shows produced specifically for the syndication market are also called "First-Run Programming". Syndication offers a broad variety of original programming, from top-rated daytime talk shows like The Oprah Winfrey Show, Live with Regis & Kelly, and Ellen, to prime access entertainment news shows like Entertainment Tonight, Extra, Inside Edition and Access Hollywood and popular game shows like Jeopardy!, and Wheel of Fortune.
Yes. In fact, in many cases Syndication offers larger, more targeted audiences than both network TV and so-called "niche" cable channels.
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Just about everything! The vast majority of programming on network and non-affiliated stations from 9 a.m. to 5 p.m. is Syndicated. Starting with
Live with Regis & Kelly in the morning to
Judge Judy and
Oprah in late afternoon, most daytime programming is Syndicated:
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Of course. There are 4 movie packages being offered on Syndication in the current season. Titles include such blockbusters as Independence Day and The Sixth Sense.
Syndicated feature films skew younger than films on network. The percentage of adults 18 - 34 among the total adult audience is 27 for Syndication vs. 17 for the top 5 networks.
