As an advertiser, you're looking for impact, efficiency and performance. Syndicated network TV offers you a level of value unsurpassed in the marketplace -- though Syndication's proposition is still unknown to many. And if you're missing out on the facts, you're missing out on an integral and key component of your national television buy.
National Reach
Bigger than any TV network, Syndication is a huge national TV programming enterprise with reach comparable to the 4 major networks combined.
Competitive Ratings
Syndication's ratings are guaranteed and significant - in many cases beating the primetime average of the major networks.
Size & Choice
Syndication offers more programs (over 110 weekly shows), more hours and more originals than the national networks. Plus, Syndication offers dozens of top feature films released by SNTA member movie studios. Check out the program guides now.
Programming Variety
Syndication spans a vast range of genre including: sitcoms, drama, talk shows, game shows, court, sci-fi and action adventure. Check out the program genres now.
Targeting Power
Syndication offers larger, more targeted audiences than both network TV and so-called "niche" cable channels.
National Coverage
Syndication offers national coverage, airing on top stations, including network affiliates and independents and cable channels.
Cost-Effective
Efficiencies vary by program, but costs typically range from half to three-quarters the cost of comparable genre on the networks and buyers do not incur integration charges.
Shouldn't you be investing more dollars in Syndication?
We'd love the opportunity to show you what your media buy may be missing. Call us at (212) 259-3746 or drop us a line at: jharris@snta.com
Check out the exciting shows coming to syndication! First-run debuts include Don't Forget the Lyrics, Judge Karen's Court and Swift Justice with Nancy Grace.
They're joined by off-network hits including comedies (Entourage, How I Met Your Mother, Curb Your Enthusiasm, The New Adventures of Old Christine, Ugly Betty and American Dad), reality/game (Cash Cab, Real Housewives) and dramas (The Closer, Numb3rs, Criminal Minds, Burn Notice and Brothers & Sisters.)
Click here for more detail on syndication's new fall programs.
Syndication's Value Proposition
Marketers turn to syndication's great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.
Syndicated Television: First-Minute Leadership
The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of "first minute" commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.
Click here to learn how Syndication's first-minute leadership can improve your brand performance.
Syndication's Short Pod Advantage
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
