|
As an advertiser, you're looking for impact, efficiency and performance. Syndicated network TV offers you a level of value unsurpassed in the marketplace -- though Syndication's proposition is still unknown to many. And if you're missing out on the facts, you're missing out on an integral and key component of your national television buy.
|
|
Bigger than any TV network, Syndication is a huge national TV programming enterprise with reach comparable to the 5 major networks combined.
|
|
Syndication's ratings are guaranteed and significant - in many cases beating the primetime average of the major networks.
|
Syndication offers more programs (over 125 weekly shows), more hours and more originals than the national networks. Plus, Syndication offers dozens of top feature films released by SNTA member movie studios. Check out the program guides now.
|
Syndication spans a vast range of genre including: sitcoms, drama, talk shows, game shows, court, sci-fi and action adventure. Check out the program genres now.
|
|
Syndication offers larger, more targeted audiences than both network TV and so-called "niche" cable channels.
|
|
Syndication offers national coverage, airing on top stations, including network affiliates and independents and cable channels.
|
|
Costs, in general, are 60% of network.
|
We'd love the opportunity to show you what your media buy may be missing. Call us at (212) 259-3746 or drop us a line at: jharris@snta.com
|
|
 |
|
|
|
|
|
|
|
Syndication: Shorter Pods & More A/B Positions
Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.
According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.
To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership,
Click here to view the entire presentation.
|
|
|
SYNDICATION: HEALTHY LIFESTYLE
|
|
|
Syndication:
Healthy Lifestyle
Americans invest in staying healthy, spending over $60 Billion on weight loss and nearly $30 Billion on vitamins and supplements. Marketers looking to reach health conscious adults turn to syndication whose viewers lead active lifestyles, read nutrition labels, and seek out new ways to stay informed on trends in diet and fitness.
Healthy menu options at restaurants and purchasing organic food are two growth areas in the food industry. In the SNTA's 2012 Healthy Living report, we look at how syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for the family.
Click here to download the entire Healthy Living presentation.
|
|
|
|
|
|
|
Syndication:
Engaging Women
Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.
Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.
Click here to view the presentation detail and learn more about how syndication's programming engages women daily.
|
|
|
|
|
