SNTA - Syndication 101

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Just click on any of the links below to access information on: SNTA members, broadcasting, media, advertising and marketing.

SNTA Members

CBS Television Distribution
ABC Syndication
MGM Domestic Television
NBCUniversal Television Distribution
Twentieth Television
Warner Bros. Brand Networks

Advertising

AdWeek
Broadcasting & Cable
Hollywood Reporter
Media Bistro
MediaPost
Nielsen Media Research
Television Business Report
Television Week
TVNewsCheck Variety

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Association of National Advertisers
American Association of Advertising Agencies
Television Bureau of Advertising

If you would like to be added to our link list, or feel we've overlooked a valuable resource, please send us an e-mail with the site information to: jharris@snta.com

LINKS

SHORT POD ADVANTAGE

Syndication: Shorter Pods & More A/B Positions

Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.

SYNDICATION: HEALTHY LIFESTYLE

Syndication:
Healthy Lifestyle

Americans invest in staying healthy, spending over $60 Billion on weight loss and nearly $30 Billion on vitamins and supplements. Marketers looking to reach health conscious adults turn to syndication whose viewers lead active lifestyles, read nutrition labels, and seek out new ways to stay informed on trends in diet and fitness.

Healthy menu options at restaurants and purchasing organic food are two growth areas in the food industry. In the SNTA's 2012 Healthy Living report, we look at how syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for the family.

Click here to download the entire Healthy Living presentation.

SYNDICATION: WOMEN DAILY

Syndication:
Engaging Women

Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.

Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.

Click here to view the presentation detail and learn more about how syndication's programming engages women daily.