The sale of programs on a market-by-market basis to individual stations in over 200 TV markets.
A distribution method whereby a program is licensed directly to individual stations with time alloted to sell on a national network basis.
PROGRAM >>>>> NETWORKS >>>>> LOCAL STATIONS
PROGRAM >>>>>>>>>> LOCAL STATIONS
Syndicator licenses program to local station in exchange for commerical time which the Syndicator then sells nationally.
Syndicator licenses program to local station in exchange for a combination of cash payment and commercial time from local station. The Syndicator then sells the time nationally.
Program license to local station for all cash. Station sells 100% of the time locally. Not part of a Syndicated Network.
In addition to commerical time of regular Barter/Cash deals, local stations lower their cash payment by providing Syndicators with additional commercial inventory which Syndicators can sell to National advertisers.
A widely used rating term, expressed as a percentage, to reflect viewing to the average minute of a program or time period. It is an average of the audience at minute 1, 2, 3, etc. As such, it serves as an estimate of the average commercial audience (households or persons). Note: Effective 1/31/11, includes duplicate viewing for DVR playback. Effective 4/25/2011, includes any eligible PC contribution for extended screen.
The sum of the percent of households or persons tuning or viewing during the average minute of each telecast of the program, including repeat telecasts during the report interval. Duplicated tuning and viewing to the same program (or its repeat telecast) by the same household during the report period is counted each time. For example a program can run at 6:00PM and at 11:30 PM. Both are sold together and reported in GAA measurement. As of January 31, 2011, All measurements, including Syndication, use AA Ratings, which now include duplicate viewing for DVR Playback and Extended Screen.
The unduplicated number of individuals or households viewing a selected time period, program, or group of programs. Reach is expressed as a percentage.
Original shows produced specifically for the syndication market. There are over 152 hours of original programming in Syndication.
Shows which originally ran on Network TV in Prime time. Generally these are the more popular programs such as Two and a Half Men, The Big Bang Theory and The Office.
Refers to scheduling a program to air at the same time daily usually Monday-Friday.
Programs that run once a week and are often of an hour duration.
When two telecasts of a program air within the day or within the same window of audience measurement.
Period of time during which a syndicated program such as specials and movies containing bartered commercial time must air.
The percentage of US TV households that can be reached by a line up of stations carrying a program.
The list of stations in each market that have agreed to carry a program. It also includes other program data such as time program is scheduled to air.