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Jordan Harris is the Director of Marketing at SNTA. He informs marketers and their agencies about the latest trends and opportunities in communications. He and his team also develop presentations that are shared with the industry and posted on snta.com.
Prior to joining SNTA, Jordan worked at MediaCom where he was Senior Vice President, Group Director for ConAgra Foods. In that position, he was responsible for a vast array of food products including Butterball, Hebrew National, Reddi-wip, Egg Beaters, Banquet, Orville Redenbacher’s and Slim Jim.
Mr. Harris has had a distinguished career in media strategy at Fallon, J. Walter Thompson, The Media Edge and Jordan, McGrath, Case & Taylor, Inc. Some of the marketers for which he oversaw brand media planning include Procter & Gamble, AT&T, Starbucks, Nestle, Time Inc. and The United States Tennis Association.
Jordan is a contributor to MEDIAPOST, Broadcasting & Cable and Video Age, writing about marketing related topics including reaching consumers during the summer, back-to-school shopping and integrating brand messaging within on-air and digital content
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Jordan Harris, Marketing Director
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Syndication: Shorter Pods & More A/B Positions
Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.
According to the 2012 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.
To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership,
Click here to view the entire presentation.
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SYNDICATION: HEALTHY LIFESTYLE
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Syndication:
Healthy Lifestyle
Americans invest in staying healthy, spending over $60 Billion on weight loss and nearly $30 Billion on vitamins and supplements. Marketers looking to reach health conscious adults turn to syndication whose viewers lead active lifestyles, read nutrition labels, and seek out new ways to stay informed on trends in diet and fitness.
Healthy menu options at restaurants and purchasing organic food are two growth areas in the food industry. In the SNTA's 2012 Healthy Living report, we look at how syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for the family.
Click here to download the entire Healthy Living presentation.
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Syndication:
Engaging Women
Syndicated Television is the smart choice for marketers looking to deliver female targets with top rated progams all week long. For marketers interested in strong weekend sales, Syndication dominates the ratings on Fridays.
Viewers form deep connections with syndication's hosts whose programs engender both "trust" and "influence". As half of women now have DVR's, Syndicated Television continues to provide DVR-proof performance. With multiplatform integrations and new messaging formats, marketers are engaging viewers in and beyond the program, further extending these connections.
Click here to view the presentation detail and learn more about how syndication's programming engages women daily.
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