Hadassa Gerber is director of research and systems at the Syndicated Network Television Association (SNTA). She oversees all research and statistical information for the association.

Prior to joining SNTA, Gerber was executive vice president and channel director at YR2.1, a full-service brand communications agency specializing in building online brands. Before that she was media planning director at Y&R/The Media Edge, overseeing all work for Kraft Foods.

Gerber also was executive vice president and director of media strategies at DeWitt Media, now the Optimedia International unit of Publicis. At DeWitt, her media plans and guerilla marketing tactics increased the impact of smaller ad spenders including Discovery Networks, Reebok and Rite Aid. She also served as director of media information and new technologies at McCann- Erickson Worldwide.

Other clients she has served include Johnson & Johnson, Hilton, AT&T, Buick, BMW, Coca Cola, Eastman Kodak, American Express, Proctor & Gamble, MasterCard, Nestle Foods, Quaker Oats, Colgate and General Foods.

She has taught media and advertising at Baruch College and Parsons School of Design in New York