Mitch Burg joined SNTA in January 2004 as its new President. He is the former CEO of IDT Media where he headed that company's animation, brochure, radio and video units.
Mitch is an accomplished media and marketing professional with almost 30 years of experience. Prior to joining the SNTA, Burg was the first CEO of IDT Corporations Media Division. In that role, he helped to develop a fledgling animation unit (DPS) into a paradigm changing entity. Under his leadership, both CTM Brochure Distribution and Liberty Broadcasting (formerly Talk America) achieved record top line sales.
Mitch was the President & COO of The Media Edge, a company that he helped to found. In Mitch's tenure with The Media Edge (a division of WPP), the company experienced tremendous growth with billings increasing by more than tenfold in the eight years of the company's existence.
Mitch joined the media department of NW Ayer ABH in 1979 and rose from Media Planner to Executive Vice President of that company. In 1994, he and a group of senior executives approached agency management and "spun" the department off as a separate company called The Media Edge. In his tenure at Ayer / The Media Edge, Mitch worked with fast paced accounts such as AT&T, Burger King, and Tricon (KFC, Pizza Hut and Taco Bell). He also worked with a broad array of prestigious clients such as Procter & Gamble, Ford, Kraft and SmithKline.
A strategist by training, Mitch also served as the head of The Media Edge's successful Business Development effort as well as the head of the company's Local Broadcast Negotiation Department. His understanding of the complete scope of media services allowed Mitch to "imagineer" several proprietary systems that gave its clients and The Media Edge a competitive advantage in the marketplace.
Under Mitch's leadership, both Advertising Age Magazine and the Cable Advertising Bureau named The Media Edge as Media Agency of the Year. Additionally, the firm was awarded Best Use of Media Award by MediaWeek Magazine for three of the 6 years that he was with The Media Edge.
Mitch served as a member of the American Association of Advertising Agency (4A's) Media Policy Committee and has been a featured speaker at the 4A's Media as well as at the National Association of Black Owned Broadcasters Conferences. He is actively involved in community services endeavors including mentoring college students as well as serving on the Board of Governors of Maimonides High School in Lawrence, NY.
Mitch and his wife Paula have four children and three granddaughters.
Check out the exciting shows coming to syndication! First-run debuts include Don't Forget the Lyrics, Judge Karen's Court and Swift Justice with Nancy Grace.
They're joined by off-network hits including comedies (Entourage, How I Met Your Mother, Curb Your Enthusiasm, The New Adventures of Old Christine, Ugly Betty and American Dad), reality/game (Cash Cab, Real Housewives) and dramas (The Closer, Numb3rs, Criminal Minds, Burn Notice and Brothers & Sisters.)
Click here for more detail on syndication's new fall programs.
Syndication's Value Proposition
Marketers turn to syndication's great programming for an efficient, high-rated, younger skewing alternative to network prime. Better commercial viewership and superior commercial recall make syndication the right choice for advertisers looking to improve the value of their plan while maintaining the deep level of communication they have with their valued consumers.
Syndicated Television: First-Minute Leadership
The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of "first minute" commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.
Click here to learn how Syndication's first-minute leadership can improve your brand performance.
Syndication's Short Pod Advantage
Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.
Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.
