Advantage Syndication
With engaging, top-rated, young-skewing shows, Syndication is a strong performer for marketers looking to improve their delivery and commercial recall all year long.

Syndication has shorter commercial breaks than network and cable. In DVR households, syndication is watched "Live" and has higher commercial playback making it a better communications environment for valuable advertiser messages.

For more information on the “Syndication Advantage,” click here for the entire presentation.
Syndication: For a Healthy Lifestyle
Americans invest in staying healthy, spending $66 Billion on weight loss and nearly $30 Billion on vitamins and supplements. For marketers looking to reach health conscious adults, Syndication delivers viewers who read food labels, purchase vitamins & supplements, invest in self-improvement books & video, and technology opinion leaders who use their devices for better health.

The SNTA's 2013 Healthy Living report looks at how Syndication's viewers make healthy choices when dining out and how mom viewers are buying organic food for their families.

Click here to see how a healthy dose of Syndication can help you reach your marketing goals.
Syndication: Shorter Pods & More A/B Positions
Syndication's national breaks are shorter than both network prime and cable, making our commercials more likely to be recalled by consumers.

According to the 2013 SNTA Member Survey, Syndication also has a higher percentage of "first minute" positions; valued by marketers looking to get their commercials seen "Live" and in Playback. For those looking to really stand out, Syndication has :60 breaks in many popular shows.

To learn more about how your brands can benefit from Syndication's short pod advantage and first-minute leadership, Click here to view the entire presentation.
Getting Younger, Getting Smarter
In the MediaPost Marketing Daily article “Getting Younger, Getting Smarter,” SNTA Director of Research and Systems Hadassa Gerber offers marketers four strategies to effectively communicate with the connected, influential generation of adults 18-34; “throw out ‘old’ thinking,” “seek live viewing,” “aim for short pods, score high recall” and “reach beyond your commercial.”

Click here to read the article in its entirety.

Click here to learn more about young adults and how Syndication is a strong performer for marketers looking to improve communications with this important target.
Syndication: Seizing The Boomer Market
Baby Boomers, at 81 million strong, are a huge market representing over $3 Trillion in annual buying power. Syndication reaches this financially advantaged, active, health focused generation with top rated shows, greater reach and with more efficiency than network prime.

Click here for more information on how this valuable generation of consumers can make your business boom.
TODAY: 05.20.13

New in Syndication
for Fall 2013:
7 First-Run Debuts
4 Off-Network Hits
Syndication has an exciting lineup for Fall 2013! The first-run debuts include three highly anticipated talk shows; The Arsenio Hall Show, Bethenny, and The Test. They’re joined by the court show where science meets law; Paternity Court, the fully energized Cops Reloaded, On the Red Carpet, a weekly entertainment news show, and the interactive news show Right This Minute. The four new off-network hits coming to syndication are The Cleveland Show, Glee, The Middle, and Modern Family.

Click here to view more information on all of syndication's new Fall 2013 programming.
MULTI-PLATFORM INTEGRATIONS
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SYNDICATION'S OPERATIONAL EASE
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