Syndication heated things up this summer, dominating prime network and cable with more top rated programs reaching adults and young adults. Syndication is tops in telecasts among adults 18-49, averaging 16 of the top 25 and 31 of the top 50 programs. Syndication outshines network and cable each weekday averaging 6 of the top 10 shows and 9 out of the top 10 shows on Fridays. Syndication's young adult performance was even stronger.

To learn more about why syndication is the ratings leader every summer, click here for the updated presentation through mid-August.

Back to Back-to-School: Click here to read MediaPost's MediaDailyNews commentary by SNTA Marketing Director Jordan Harris.

With over $21 Billion in sales, Back-to-School is the second largest shopping event behind the winter holidays, according to the NRF.

Syndication delivers more Back-to-School moms who shop at popular retail outlets during this important retail period. Syndication leads each weekday with more top 10 shows than any network and 6 of the top 10 shows on Fridays; crucial for reaching moms who shop on the weekend.

Click here to view the presentation detail and learn more about how Syndication should be part of your Back-to-School list.

With nearly $34 Billion in retail sales and over $600 spent per student, “Off to College” is big business (Source: NRF).

Syndication reaches college-bound young adults (and their parents) with top rated programs each weekday and high ratings across the summer. Syndication’s young adult viewers shop “Off to College” outlets like Electronics, Clothing, Department, Discount, Office Supply and Drug stores.

Click here to view the presentation detail and learn more about how syndication's programming delivers college students and their parents.

If they’re watching "Live," they can’t skip your commercials. DVR penetration is rising fast; now above 40%, for adults and as high as 60% for some upper income demos. Marketers can ensure that their commercials will be seen by turning to syndication for higher "Live" viewership, faster audience accumulation, and more commercial viewers than network prime.

Click here to learn about Syndication's advantages among viewers with DVRs.

The results of the 2009/10 SNTA member survey are in! With more A and B positions for national advertisers, Syndication has the highest percentage of “first minute” commercials. Syndication also has a higher percentage of "A" positions than network prime and cable. These advantages translate to better commercial viewership and higher recall among total households and DVR households.

Click here to learn how Syndication's first-minute leadership can improve your brand performance.

Commercials in short breaks are more likely to be recalled, and Syndication's short pod advantage is clear. According to the 2009/10 SNTA member survey, Syndication's breaks are only 2:26 in length for national advertisers, with even shorter national exclusive breaks at 1:37 in length. Syndication outperforms total network prime and network prime sitcoms, and even has 60 second breaks in 15 popular shows.

Click here to learn how Syndication's short pod advantage translates to better recall and higher commercial audience delivery.