Syndication’s the story all summer long with more top 10 rated Adult 18-49 programs than all “Big 5” networks combined. Syndication has even stronger performance among younger Adults 18-34 including all top 10 shows on Fridays. Impressively, Syndication dominates the top 10, top 25 and top 50 telecasts during the summer, while prime network ratings plummet.

Despite the hype, syndication significantly outperformed first-run cable originals in July. During that time, there were 720 syndicated telecasts with higher ratings than the .7 average A18-49 rating for the cable airings.

To learn more about syndication's summer advantage, click here for the entire presentation.

Syndicated television continues to be a growing part of the national television landscape through the first half of 2008. Syndication saw a 9% rise in its advertising revenues during the second quarter of 2008, while network broadcast fell 5.1% during the same period. This year, syndication has shown strong growth in the first half of 2008, with a 10% increase overall.

SYNDICATION QUARTERLY SUMMARY
		2008	2007	% Chg
	1ST QUARTER	$1,097,457	$986,759	+11%
	2ND QUARTER	$1,011,026	$1,103,258	+9%
	FIRST HALF	$2,200,715	$1,997,784	+10%

Source: TNS Media Intelligence/CMR.

Back-to-School spells big summertime business for the retail industry with more than $20 Billion in sales, according to a new report issued by the National Retail Federation (NRF). A survey by the NRF also shows that the average family will spend nearly $600 on back-to-school purchases, an increase from last year.

Syndication leads national broadcast during the important back-to-school period, according to a new analysis of Nielsen data.

Syndication is the summer ratings leader with 27 of the top 50 telecasts, and home to 7 of the top 10 shows in all of broadcast television leading into the weekend. Buying style research found that Moms who watch syndicated programming are also more likely than average to shop at popular back-to-school outlets like Department, Discount, Clothing, Electronics, Office Supply, and Drug stores.

Click here to view the presentation detail and learn more about how syndication's programming delivers during Back-to-School, the #2 sales period behind Holiday shopping.

Syndication’s high-rated programs consistently perform across key demos and genres, according to recent Nielsen NPower reports.

Syndicated programs lead the networks with an average of three top rated shows for adults 18-49, and four top rated shows for young adults 18-34, each Monday - Friday. For young adults, syndication consistently delivers high rated sitcoms, beating the network primetime average. During the day, syndication leads network with three of the top five shows for women 25-54.

For more information on syndication’s stability amid network’s declining ratings and increased clutter, click here to download the PDF overview.

A new SNTA analysis shows that viewers have a deep emotional bond with syndication's personalities. The analysis, using independent E-Score data for Adults 18-49, demonstrates that syndication’s hosts and off-network stars performed better than average television performers across key engagement attributes such as "familiarity," "trust", "identify with", "intriguing", "style" and "trendsetter".

Click here to learn more and to view the entire viewer engagement presentation.

New for the 2007/08 season, the SNTA member survey demonstrates how syndication offers marketers unique communication advantages over network and cable:


• More coveted "A" positions for national advertisers
• Short national breaks averaging 2:21 in length
• Shorter exclusive national breaks, averaging 1:25 in length

Click here to learn about how these advantages, plus a high percentage of "first-minute" positions leads to increased advertising recall and higher audience retention during commercial breaks.